Retail Revival Competing with Big Boxes: How Independent Retailers Win and Keep Customers

Competing in the age of Amazon and being creative in a dynamic retail landscape is not an easy task when you are digging out of a sales slump or struggling with minimum wage increases and workforce shortages. Can we do a better job giving the big boxes a run for their money? 

Solano SBDC is very excited to kick off National Small Business Week with visiting guest retail expert Marc Willson to better explain how we can do just that! Marc has visited more than 2,000 communities bringing his expertise from the Virginia SBDC Small Town Business and Merchant Program helping independent retailers can out maneuver the competition.

Join the Solano Small Business Development Center for our own Retail Revival. 

Training topics include:

• Social platform maneuvering
• Building on community involvement
• Connecting with your customer
• Creating a destination location
• Digital marketing campaigns
• The value of your website